The electric vehicle (EV) market in India has witnessed substantial growth, with one model standing out as the top seller in October—the MG Windsor EV. Surpassing popular options like the Tata Nexon EV, MG ZS EV, and Mahindra XUV400, the Windsor EV has quickly become the most sought-after EV in the passenger segment.
With an affordable price range between Rs 13.50 lakh and Rs 15.50 lakh (ex-showroom), the MG Windsor EV combines value with advanced technology, making it a top choice for Indian consumers.
MG Windsor EV Sales Success
In October, JSW MG Motor India achieved a major milestone, selling 3,116 units of the Windsor EV, making it the top-selling electric car in the Indian market for the month. This significant achievement highlights growing consumer demand for electric vehicles that offer a balance of affordability, efficiency, and premium features.
MG Windsor EV Variants and Pricing
The MG Windsor EV is available in three variants to cater to diverse preferences and budgets. Below are the variant-wise prices (ex-showroom):
- Excite: Rs 13.50 lakh
- Exclusive: Rs 14.50 lakh
- Essence: Rs 15.50 lakh
These competitive price points make the Windsor EV accessible to a wide range of customers while offering various features across its variants.
Performance and Battery Details
The MG Windsor EV is powered by a permanent magnet synchronous motor paired with a robust 38kWh lithium iron phosphate (LFP) battery, which is IP67-rated for durability and water resistance. Key performance metrics include:
- Power Output: 136PS
- Torque: 200Nm
- Certified Range: 332 km per full charge (as per ARAI standards)
Drivers can select from four distinct driving modes—Eco+, Eco, Normal, and Sport—to optimize power usage and enhance their driving experience. This feature caters to a variety of driving needs, from daily commutes to longer journeys.
Stylish and Feature-Rich Exterior
The MG Windsor EV is not only functional but also designed with modern aesthetics. Key exterior features include:
- Illuminated Front Logo: Adds a unique visual appeal, especially at night
- LED Headlights and Tail Lamps: Ensures superior visibility while adding a sleek look
- Flush Door Handles: Offers a smooth profile and reduces air resistance
- 18-Inch Alloy Wheels: Gives the vehicle a sturdy, robust appearance
Also Read: Maruti Suzuki Ertiga: India’s Best-Selling MPV Outshines SUVs Like Creta, Brezza, Scorpio, and Nexon
Comfortable and High-Tech Interior
Inside the Windsor EV, you’ll find an array of comfort-enhancing and technology-driven features:
- Aero-Lounge Seats: Designed for maximum comfort during long drives
- Front Ventilated Seats: Ensures cool seating, particularly helpful in hot climates
- 15.6-Inch Touchscreen Infotainment System: Equipped with wireless Android Auto and Apple CarPlay for seamless connectivity
- Automatic Climate Control with PM 2.5 Filter: Maintains cabin air quality and temperature
- Panoramic Sunroof: Expands the interior’s sense of space and luxury
- 60:40 Split Rear Seat with 135-Degree Recline: Provides flexible seating and storage options
Smart Connectivity with iSmart Technology
Equipped with iSmart connectivity technology, the MG Windsor EV offers over 80 connected features that enhance convenience and safety. Some of these include:
- Digital Bluetooth Key: Enables keyless entry and operation for a seamless experience
- MG-Jio Innovative Connectivity Platform (MG-Jio ICP): The Windsor EV is the first model to feature this platform, offering a robust connected experience with enhanced in-car services.
With more than 36 standard safety features, the Windsor EV prioritizes passenger safety, aligning with global standards.
Battery-as-a-Service (BaaS) Model for Cost Efficiency
In a unique move, JSW MG Motor India offers a Battery-as-a-Service (BaaS) option. Under this model, buyers can purchase the vehicle for Rs 9.99 lakh and pay Rs 3.5 per kilometer for battery rental. This flexibility reduces the initial cost, making the Windsor EV an attractive option for budget-conscious buyers who prioritize eco-friendly transport without a high upfront investment.
Charging and Ownership Benefits
To enhance the ownership experience, MG Motor India provides one year of free public charging access through its eHUB by MG app. This program enables Windsor EV owners to recharge their vehicles at designated public stations without any additional cost. Additionally, the vehicle comes with a 3-60 assured buyback plan, which ensures a 60% resale value after three years or 45,000 kilometers, further solidifying the Windsor EV as a smart investment.
Why the MG Windsor EV Stands Out?
In a rapidly evolving EV market, the MG Windsor EV offers several advantages that make it a top choice for Indian consumers:
- Affordable Pricing: Starting at Rs 13.50 lakh, the Windsor EV provides excellent value for a high-quality electric vehicle.
- Comprehensive Feature Set: From comfort to connectivity, the Windsor EV boasts features typically found in premium models.
- Efficient Battery and Range: With a 332 km certified range, it meets the needs of both city and suburban drivers.
- Flexible Ownership Options: The BaaS model and 3-60 buyback plan provide flexible ownership options and peace of mind.
Also Read: Honda Amaze 2024 Launch on December 4: Competing with Maruti Suzuki Dzire, Hyundai Aura
Conclusion
The MG Windsor EV has taken the Indian electric vehicle market by storm, combining style, technology, and affordability. With flexible ownership options, smart connectivity, and a host of high-end features, the Windsor EV is a strong competitor in the EV market, set to appeal to a wide range of consumers. Whether you’re looking to make an eco-conscious choice or simply want a feature-rich vehicle, the MG Windsor EV proves to be an exceptional option.
