When Skoda launched its latest compact SUV, the Kylaq, in India, many were surprised by one missing feature: Advanced Driver Assistance Systems (ADAS). But Skoda maintains that this omission doesn’t detract from Kylaq’s appeal. Targetting the Indian market strategically, it believes that Kylaq will be able to help Skoda double its sales within a matter of two years. But why skip ADAS, is Skoda losing out on too much and where does it leave the Karoq in terms of value?
What Makes the Skoda Kylaq Stand Out?
Skoda’s Kylaq marks the brand’s entry into the competitive sub-4 metre compact SUV segment. Priced under Rs. 8 lakhs, the Kylaq is designed to offer high-end features without inflating the price tag. It comes loaded with popular amenities like:
- Sunroof
- Keyless entry
- Automatic climate control
Despite these attractive features, the Kylaq lacks ADAS—a feature many automakers are now integrating into their latest models. According to Skoda, this wasn’t a compromise but rather a deliberate choice to create a strong price-value balance.
Why Skoda Chose to Exclude ADAS from the Kylaq?
According to Petr Janeba, Skoda India’s Brand Director, the Kylaq draws inspiration from Skoda’s successful Kushaq model. While the Kylaq includes numerous premium features shared with the Kushaq, ADAS isn’t one of them. Janeba believes the Kylaq remains a compelling buy even without ADAS. He argues that “You cannot have everything” at this price point, emphasizing that the Kylaq aims to deliver value rather than an exhaustive feature list.
Skoda sees the Kylaq as a critical piece of its strategy to boost sales to 100,000 units by 2026. With Skoda’s current sales below 50,000 units annually, the Kylaq is positioned to bridge that gap significantly.
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Will ADAS Be Available in Future Skoda Models?
Skoda isn’t dismissing ADAS entirely; instead, the company is taking a phased approach. ADAS will first be introduced in the higher-end models and facelifts of existing models. Notably, the upcoming Kushaq facelift, expected next year, will feature ADAS.
The Kushaq, priced above Rs. 10 lakhs, is a mid-size SUV with options for both 1-liter and 1.5-liter petrol engines. This strategic rollout allows Skoda to test ADAS in models with a higher budget before potentially incorporating it into more budget-friendly models like the Kylaq.
Understanding ADAS and Its Relevance on Indian Roads
ADAS systems, or Advanced Driver Assistance Systems are designed to increase safety and driver comfort by minimizing human errors. Common ADAS features include:
- Emergency braking
- Adaptive cruise control
- Lane departure warnings
- Lane keep assist
While ADAS is widely valued in Western markets, its relevance in India is more nuanced. Janeba highlights that ADAS can enhance safety on highways, but its efficacy reduces in the intense-traffic conditions of Indian cities. In India, road infrastructure and erratic driving habits are such that make it difficult for ADAS to operate in their sunniest form here.
Why ADAS May Not Be Essential for the Kylaq
Given India’s unique road conditions, ADAS may not add significant value for many drivers. ADAS can fail in dense, congested urban environments where intersections are chaotic and varied adherence to traffic law is common. The absence of well-defined lane markings and a thick motorcycle and street vendor presence greatly diminishes the usefulness of features like lane keep assist or adaptive cruise control, though. Skoda’s decision to omit ADAS in the Kylaq may therefore align with the practical needs of Indian drivers, especially those who primarily drive in cities.
The Kylaq’s Position in Skoda’s Line-Up
By focusing on essentials and keeping the price below Rs. 8 lakhs, Skoda is positioning the Kylaq as a cost-effective choice for buyers who want premium features without an exorbitant price tag. With the Kylaq, Skoda hopes to capture a share of India’s growing compact SUV market, appealing to customers who prioritize affordability over extensive technological features.
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Key Highlights of the Skoda Kylaq
Here’s a breakdown of what the Kylaq offers:
- Affordable Price: Positioned under Rs. 8 lakhs, making it an appealing option for budget-conscious buyers.
- Premium Features: Includes a sunroof, keyless entry, and automatic climate control, offering a luxurious experience for its segment.
- Future-Proof Strategy: Skoda’s gradual approach to introducing ADAS allows it to prioritize affordability and value in the Kylaq while reserving advanced features for higher-end models.
The Road Ahead for Skoda in India
The brand is more ambitious with India, planning to double sales within two years; what would that mean? The Kylaq is a package that supports this revenue model with its affordable price and balanced feature set. While the lack of ADAS may seem like a drawback to some, Skoda is confident that the Kylaq’s combination of value and features will resonate with Indian buyers.
Conclusion: Should You Buy the Skoda Kylaq?
The Skoda Kylaq offers a balanced package for those seeking a compact SUV that doesn’t break the bank. Although it lacks ADAS, the Kylaq makes up for it with a focus on essential features and affordability. For city drivers or those new to the SUV segment, the Kylaq presents a compelling choice with reliable features, solid build quality, and an attractive price point. Skoda’s phased approach to ADAS means that those seeking advanced driver-assistance features can consider upcoming models like the Kushaq facelift. However, for those who prioritize value, the Kylaq stands out as an excellent option in its class.
